Net broadcast history

March 17, 2008 at 5:24 pm | Posted in Internet, Media | 1 Comment

Oprah has created a little history. Breaking out of her book club mold of recommending fiction and memoirs, she recommended a self-help book, Eckhart Tolle’s A New Earth. Then she decided to develop a free 10 part online course, reviewing each chapter with Tolle.

Over 700,000 people registered. “Monday night’s webcast was one of the largest single online events in the history of the Internet. More than 500,000 people simultaneously logged on to watch Oprah Winfrey and Eckhart Tolle live, resulting in 242 Gbps of information moving through the Internet.” Obviously not everyone was able to join in, so downloads are available.

Certainly not yet directly competing with TV numbers but there were people from all over the world connected, from Albania to Cambodia. Interesting to consider where this is going.


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  1. The broadcast has a corresponding free next day download. I understand they’ve had more than 3 million more of those. That begins to reach TV ratings…


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