April 21, 2008 at 2:34 pm | Posted in Media, Movies, Science, Strange, Technology | 6 Comments

You know all those cool visuals you see in movies about the future, where the images float in space in front of the viewer? (well yeah, technically Star Wars is in the past, but you get my drift) Well, its closer than you think and it will evidently put HD to shame. We’re talking 3D images projected off the TV screen into your living room. But no silly glasses. And with shadows and light reflections on your ceiling. Everyone sees the same thing.

The technology is called 3dh. The H standing for HoloSync, in other words holography. Evidently the technology is in manufacturing. Rumors are, some TV shows are being filmed in 3dh this year and Cameron is shooting a flick “Avatar” with 3dh and IMAX. Damn.

Think Gaming. Entertainment. Education. Medical. Video conferencing. Telepresence (thats just live projection) etc etc. 3D Internet??  3dh describes it as a core technology that can underly products, applications, and services. Its first person perspective, fully immersive. It also avoids the eyestrain issues of prior 3D technologies.

3D HoloProjectionTM provides the capability to visually remove a physical room and replace it with a created and/or real multi-dimensional visual environment.” Holodeck anyone??

This means that the screen(s) utilized by the imagery becomes non-perceptible to the viewer(s) and the dimensions of the viewing area, while physically scalable upon initial setup, lose total reference to the viewer(s). This provides for the possibility of producing an “infinite horizon” effect in a closed physical viewing area, or visually constricting the imagery to a tighter visual area than the actual physical viewing area. ” Ooo….  Assuming your room has at least some space not full of furniture.

From their web site:
What can I use to display the 3dh Media on?
* Projector and Screen(s)
* CRT – Standard computer monitor
* LCD computer monitor
* Plasma display
* TV
It works with existing technology!

Can I interact with the imagery or objects? Yes. Through the use of our real-time rendering engines, users have the ability to interact with the objects and environment.  !!!

It uses 3D Max as middleware. They use standard computers but have proprietary hardware, software, and configuration. They evidently intend to control content, keeping it out of the porn sector. That has pros and cons. No YouTube in 3D (yet) (laughs)

The only images I’ve found are here http://www.3dh.net/pictures.htm They appear to be wearing special glasses, as with the video samples offered. Perhaps as we don’t have the proprietary gear.

Well – I’m going to see a presentation of the technology live in a few hours, so I’ll let you know what I see.



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  1. The point about displays – a standard display may need ‘shutter’ glasses. They’re a bit vague on this point. “as a television signal works with CRT’s LCD’s, projectors, etc., the 3dh media inherently can be viewed with or without glasses depending on the display hardware and where and how many people are viewing it.”

    more detail on immersive:
    ” The 3dh process allows for the use of an array of projectors and screens to create a visually seamless immersive environment. 3dh has overcome the technical hurdles in accomplishing this task and owns the patent on the immersive environment.”


  2. Another little detail: “you can imagine walking into an airport and the advertising would come straight into your face.” This from the CEO of the local distributor, Webnet. hmmm. “meets the customer outside the store, up to 75 feet away.” Yikes!
    HD-TV? “Its history”


  3. Apologies but a friends needs came up this evening and I missed the presentation.


  4. […] technology. Of course, the widespread use of flat screen displays is an obvious one. Over on 3D TV, I mention a new technology coming to market that can project 3D images off of your screen. You may […]


  5. The 3dh stuff is interesting… although I understand all their technology comes from a place called PassmoreLab


  6. Yes – usually tech is developed by an R&D firm or university lab then taken to market by another company. Not sure if the source is PassmoreLabs, but they do that kind of work.


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