I’m a what?

September 19, 2008 at 4:07 pm | Posted in Computers, Economoney, Media, Software | 1 Comment

Apple Computer’s PC vs Mac ads have had enough of an impact that Microsoft is responding. Calling the ‘PC guy’ a stereotype, they attempt to break the impression with little “I’m a PC” vignettes. This actually dominates the Windows home page at the moment. Not what Windows can do for you but who thinks it makes a difference.

Stupidly, if you want to see more of it, you have to install the Silverlight plug-in. In order to say they’re one of us, they demonstrate they’re not.
http://www.microsoft.com/windows/default.aspx

The clip with Seinfeld and Gates is bizarre – they really are on another planet. Perhaps I’m in the wrong demographic.

They even get Deepak Chopra in there, saying “I’m a PC and a human being. Not a human doing, not a human thinking. A human being.” Is that supposed to be funny?  C’mon now- do we say “I’m a hammer”? Or “I’m a Telephone”? This is just marketing, playing ego games to make it right to identify with your tools. How is that a message about being?

We’re in a time when the operating system of your computer means less and less. Yet the major players are still marketing to an us vs them mentality. They forget that conquering by division can backfire if people feel they have to make a choice. What if it doesn’t matter? Do most people care if their phone runs Windows?
David

1 Comment »

RSS feed for comments on this post. TrackBack URI

  1. […] November 18, 2008 at 11:50 pm | In Computers, Hardware, Strange | In September, I commented on the bizarre Ads that Microsoft was running to counter Mac’s. It’s gotten […]

    Like


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.
Entries and comments feeds.