Persuasive Language

April 6, 2013 at 8:46 pm | Posted in Media, Psychology, Science, Writing | Leave a comment

Leo Widrich recently wrote an article for Lifehacker.com called “The Psychology of Language: Why Are Some Words More Persuasive Than Others?

It’s an interesting exploration of language, including asking how a message makes you feel, new paradigms coming out of brain research, and the myth of body language dominance. Some interesting tips like avoiding adjectives and sticking to the Who, What, Where for questions. Surprisingly, they also suggest avoiding the “to be” verbs like ‘is’ for good reason. And he lists the 5 most persuasive words, many you see in advertising all the time. He closes by emphasizing you keep the ratio favouring positive statements.

Some of his tips apply to conversation too. I’ll let you read the article for details.
David

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