Native Advertising

August 14, 2014 at 12:12 pm | Posted in Economoney, Humor, Internet, Media, Online services, Psychology | 1 Comment

There’s a nasty trend developing in the media. The lack of income from on-line advertising for newspapers lead to a new approach known as “native advertising”. Basically it’s advertising presented like, and mixed in with, real news stories. While these are supposedly labelled, that’s the fine print. It’s presented to look like news.

This has been much more successful so now it’s migrating into print, which is desperate to increase revenue. I’m also seeing local papers sell increasingly large sections of their front page to advertising. Sometimes, even the entire front page. How long before that formatting looks more like news?

This trend is not confined to small papers but is being adopted by Time, The New York Times and other supposedly reliable new sources. The separation between “church and state”, between the business and editorial side? Discarded as an outmoded concept. Are they trying to accelerate their demise?

Why is this an issue? What is news if it’s run by advertisers? Infotainment at best. It certainly doesn’t lead to an informed public, which is rather important for a democracy to function properly.

The following clip is from John Oliver, a comedy show, but they cover the situation rather well. Once again, comedy becomes the way to say things we may not otherwise.

https://www.youtube.com/watch?v=E_F5GxCwizc

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  1. […] the web, I don’t mind advertising such as you see in magazines and print (aside from “native advertising“). But they didn’t leave it there – many sites went over the top with pop-ups, […]

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