Do Not Search

September 7, 2014 at 6:51 pm | Posted in Economoney, Internet, Online services | Leave a comment

In a recent article, tech author Fred Langa pointed out an issue you may have run into. Search engines like Google rank web sites partly by popularity. Pages with a lot of incoming links often show higher in search rankings than others.

We might assume this is because they contain the best information. However, I’m sure you’ve noticed junk sites on the first page of your search results. Some of this is from useless sites cross-linking each other to increase Google ad hits. Google is trying to fight that now, creating problems for other sites that cross-reference each other through Guest posts and promotions. But that’s another subject.

There’s another surprising way sites rise in the ranks – bad reviews. For example, if you alert people to a scam, fraud or other questionable kind of business, those links will improve that sites search engine ranking over time. That will increase the number of people being exposed to them, defeating the point of your calling them out.

DoNotLink is a creative solution. If you want to link to a site that has issues, paste the link into their web site and they’ll give you a short URL. A short URL that is not tracked by search engines. (using server settings)

It’s a free service like other URL shorteners. If you ever want to share a link that you DON’T want to promote, DoNotLink is the easy fix.

And of course you never want to link to sites with infections. Naming them is quite enough.
David

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