Book Publishing – Part 2 of 2

August 28, 2017 at 11:35 pm | Posted in Books, Online services, Software, Writing | 8 Comments
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< see Part 1

File Conversion

You’ve now designed your book in a set of files. Your next step is customizing for print and ebook versions. Make a copy of your chapter files in a sub-folder each for print and ebook, without the Book file. For the ebook version, you can drop the Index and pre-title page as they’re irrelevant here. Then create a new Book file for each version. Now you can customize for the final output.

See the Guides links in the Distribution section below to compare requirements with what you’re doing. Distributors require a Contents file and a Cover file for each format that meets specifications.

Print Version
Review your files and adjust paragraph breaks to avoid subtitles at the bottom of pages and so forth. Ideally, you want page tops to be even. (you don’t want these customizations in the ebook version)

The files for your cover and your content will be exported into separate PDF’s with fonts.

The print version should ideally be CMYK images to avoid unexpected issues later. If you’ve been working in RGB, update your images to CMYK, copy them into the Print sub-folder and re-link them in the Links panel.

To export the cover, File/ PDF Presets/ Press quality. On Bleed page, select “use Doc bleeds” or it crops them off. On Output, check its set to CMYK (it should be).

To export the book, select all chapters in the Book panel, then Export as PDF, uncheck Spreads.

Check everything thoroughly. Fix and re-export as required.

For both, edit the PDF document properties after to add the title and author. Don’t apply any security. If you don’t have Adobe Acrobat (full version) to do this, you can use the free version of Tracker PDF-XChange Editor. (It’s PDF Reader is much faster than Acrobat Reader)

EBook Versions
Many of the dozen or so early ebook formats have faded out now. The most important are:
.ePub – the open standard format, for Nooks and generic readers but not Kindle.
.mobi – for Amazon Kindle (and the similar .azw)
.pdf – designed for fixed-format printing but almost every computer has a PDF reader.
(comics have their own .cbr and .cbz formats. Other formats.)

The first is what you need for digital book stores. The second for Amazon. The last is best for manually printing a copy, like for your test readers. You can also add security to a PDF but because the pages don’t flow to the device, it’s less flexible for screen reading.

The first two formats are actually a packaged website. The chapters are html files, just like web pages. This is why the text can reflow so easily on any device. Your styles are converted to style-sheets. It uses web tags for formatting and design. There’s a table of contents file, much like a navigation bar. And a file much like a site-map. All of this is wrapped inside the file container, be it on Kindle, Nook, iPad or tablet.

(You can take your Word files and ‘save as a web page’ and upload that. But Word is full of useless code and you’ve lost control over your layout. Better to get it right first and upload that.)

Images for ebooks should be RGB colour. This means a different version from Print.

From InDesign, in the Book panel you can select the chapters and Export the book to EPUB format directly. (PDF too) That file can then be converted to MOBI.

I’d recommend polishing and testing the EPUB before MOBI conversion as you can’t edit a MOBI file very easily. (Amazon gives instructions, but it’s not as straightforward)

Editing, tweaking, and converting your ebooks can be done with free software. If you have a little familiarity with web design, you’ll find the required fixes straightforward.

Calibre is the most popular editor for ebooks and includes a library & converter, a good reader and an edit program. The Manual. Converting requires adding the book to its library first (it makes a copy). When you convert, it will overwrite the previous converted version without warning. It also adds the cover once one is assigned, even if you don’t want it to.

(Alpha Ebooks Manager library software doesn’t copy, reorganize, or change your library, by comparison. But the free version is less useful.)

Sigil is similar to Calibre but has a single interface. I preferred it for editing and got the best results. But Calibre does have the good reader for checking, so I kept it installed.

The EPUB output from InDesign removed the second paragraph break from each paragraph, butting them together. As I didn’t use paragraph indentation, it made it harder to read, so I added them back in.

Ebooks do have their own TOC system but it’s normal to keep the table of contents pages anyway. As the page numbers are gone, you may need to remove the contents page links but you can relink to chapter files instead. You have to add page anchors to link to subsections.

Once you have the file polished, check it meets the EPUB standard. You can use the on-line epubcheck Validator. They also have a downloadable version but it requires Java. (I didn’t find the Sigil FlightCrew validator plugin as useful.)

There will be issues. This often requires tweaking the HTML code. For example, the conversion naturally broke the table of contents links, mentioned above. I also edited the Chapter names in the ebook TOC so they looked better. This is editing the label content, not the file names.

I also needed to add some meta information in the contents file. Use the Metadata Editor to add useful tags and enter your title, author, and so forth. For the ISBN, remember you must do a different version for the MOBI conversion as it has a different ISBN.

I also had to reposition many of the images.

Once it checks out and is polished, it’s time for the MOBI conversion. Amazon has a strong preference for their KindleGen software for converting EPUB to MOBI. This also adds “Enhanced Typesetting.” However, KindleGen is a command line tool. This gets annoying when you have to do a bunch of tests to fix issues. You can get software that adds a GUI, but I got the best results by using the KindleGen plugin in Sigil.

There is also an EPUB3 plugin that upconverts the EPUB2 you’ve been working with from InDesign. IngramSpark wants EPUB3.

Sigil has numerous other plugins too.

Testing
You’ll want to install a few software ereaders to test your files. And try them on any electronic readers you have (called side-loading). Some of the independent software doesn’t translate the formatting well, which is one reason I like the Calibre reader. It also handles a wide range of formats. Avoid software that takes over and reorganizes your library. It may even convert your ebooks to a proprietary format.

Amazon offers a Kindle Previewer which is your best bet for testing the MOBI files. It will let you know how it’s responding to the file and if it has Enhanced Typesetting. (Their Kindle app is distinct)

Finally, you’ll want a cropped image for the front cover, trimming off the bleed. JPG in RGB is the typical format. You’d also use this on your web site and promotional materials.

For detailed specs to check your files against the supplier requirements, see the Guides links in Publishing below.

Web Design

Your book also needs a web presence on-line so you can be contacted by readers, the press, etc. If you have a website, it’s simply a matter of adding a page for the book. If the website is unrelated, you can get a domain that points just to the book page inside your site.

If you don’t have a site, you can use a free WordPress.com site (like this one) but can’t use it for commercial purposes. Just information and links, like an on-line brochure. Get a domain for the book too, like mybook.com.

If you want to use the site commercially to promote your book and use it as an information hub, then you’d want a hosted WordPress.org site. For that you need a domain and a WordPress hosting service. WordPress is modular so it massively simplifies designing and adding features to your site.

As an author, it can be very useful to take up blogging to build an audience for your work and a web presence. A blog is an included option in WordPress sites. You can post articles, announcements, events, gather subscribers, and so forth. Blogs have a higher profile in search engines than static sites.

Publishing

You are the publisher as discussed in ISBN above. What you’re doing is uploading to a distributor.

You’re looking for a Print on Demand (POD) distributor so you don’t have to carry inventory to fulfill sales. Otherwise self-publishing is massively more expensive. And a lot more work. Imagine buying an inventory and shipping each book sold. Not to mention returns, delivery problems, and so forth.

Distribution

Ingram, a large, established book distributor, bought Lightning Source (POD). They now offer both print and ebook distribution to a huge market via IngramSpark. You’re included in their catalog used by bookstores and libraries.

Amazon owns CreateSpace for POD and offers the KDP program for Kindle ebooks. Amazon is a bit less expensive but Ingram handles wider distribution better. Ingram is preferable to Amazon’s “Expanded Distribution.” Ingram can handle distribution to Amazon too, but because Amazon is the world’s largest bookstore, it’s better to handle them directly.

Ingram, as with most printers, does charge a setup fee for checking and posting your uploaded files. (which is refunded if you order 50 books after) Amazon is free. After uploading the files to each supplier, you’ll be able to view results on-line or in downloadable “proofs.” You’ll want to order a print “proof” and have it shipped quickly so you can address any issues prior to your release date.

Guides
IngramSpark: Guide to Independent Publishing     File Creation Guide (pdf)

Amazon CreateSpace (print POD)
Particularly, you want the PDF submission spec

Amazon Kindle Direct (KDP) (ebooks)

You’ll notice the many more rules Amazon has due to people trying to game their system. KDP offers tools for doing work on their site but it’s better to use professional tools and test first before uploading. They give you an option of fixing your MOBI ebooks though.

You can order prints through KDP but you get fewer options. You can’t order physical proofs or your own copies or drop ship batches to others. Here’s a comparison with CreateSpace.

KDP does however allow you to set a release date and get the book out in advance for pre-sale. This gets everything in place for the release date. CreateSpace simply launches the book when you activate the sales channels. It is then distributed over the next few days, leading to a somewhat sloppier launch. Clearly, this has been an issue for customers as they essentially apologized when I asked about it.

Smashwords is a popular ebook only distributor, but I found IngramSpark covers more bases.

Because of the cost of shipping books, you may also find it valuable to upload to a more local POD printer, depending on where you’re based. This is not for distribution but simply for your own print orders. You’ll need hard copies to sell at your book launch and locally, to send review copies, to those who have helped you, and so forth. Even with setup costs, the savings in shipping and speed can be substantial. It’s worth getting a quote.

Marketing

Marketing is often anathema for writers. Partly because many authors are introverts but also because it’s a very different skill set. Here’s a site on Marketing for Introverts. And Change The World Marketing, oriented to ethical approaches.

If you know any experts or well-known authors, it’s helpful to have reviews or testimonials for marketing. Maybe they’ll even write your foreword. Asking if they’ll read a pre-published version (after primary editing) helps you get them in advance, perhaps for your books back cover.

Also, be sure to set up an Author page on Amazon. This is a separate step from the above. Head to Author Central to register. Five of the Amazon sites have their own Author Page setup but just US and UK are in English. They’ll send you links.

On Reviews
Do not respond to on-line customer reviews. These are not like blog or social comments. You can get attacked for this and get swarmed with low reviews. There are also some on-line reader communities you have to be very careful about entering as an author.

Don’t pay for reviews. They’ll get deleted along with anyone Amazon discovers you have a social media connection with.

There are certain exceptions like Midwest Book Review. Here, you send them 2 books which they review and resell to support the business. They’re long-established. If you want such reviews on Amazon, they go in the Product Description section, not added as a customer review. They’re not a customer.

Social Media
Having a social media presence is a good idea. Pick a couple of popular platforms. But don’t use them for direct marketing. Social media is just that, for social sharing. If you’re blogging, an update about your book is fine, but spamming subscribers can cause a backlash.

Remember that some social media, like Facebook or Pinterest, is a partially closed system. Posting there is for that community, not the web as a whole. Non-users will have limited to no access. This is why your open-access website should be the center of your marketing efforts. It should contain direct links to purchase your book, typically through other sites like Amazon. By all means, post updates on Facebook and the like. But you’ll gain the most eyes by posting to your website (blogging) and setting that up to feed other social media automatically. This will tend to attract more people to your website mailing list too.

You can set up an estore on your website to sell directly via PayPal or an ecommerce platform. But it’s usually not worth the effort for a book or two. Remember, having a store means a whole other business, as mentioned in Publishing.

Your writers group should be able to help you with local book launch and promotion events.

Congratulations! Publishing a book is still a remarkable accomplishment.

Do you have any other suggestions that worked for you?
David

Book Publishing – Part 1 of 2

August 28, 2017 at 11:04 pm | Posted in Backup, Books, Design, Online services, Software, Writing | 1 Comment
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Many people have thought about writing a book. A small percent of those ever start. An even smaller percent get it written and a still smaller group try to get it published.

Nowadays, the majority of books are self-published. The average book sells fewer than 100 copies. Most published authors also have ideas that never see the page, half-finished works, and works that never went to publication.

Clearly, writing a book requires determination and passion. Self-publishing adds quite a few other hurdles to the equation. Writing turns out to be just the first step. Getting it out there requires many more steps. You can pay to get professional help for almost all of it (called a vanity press) but is that cost-effective for the market you have?

Some steps require help. But many steps can accomplished with a little learning and free or low-cost resources.

I’ve recently been through this process myself. I’ve attended several publishing workshops and writers groups, heard many presentations by people in the industry, and have been researching the software and documenting my process. Other authors have found the tips valuable, so I thought it would be useful to share some of what I’ve learned.

The first thing to understand is that desktop publishing revolutionized book publishing too. The changes are still coming. How-to-publish books from two years ago are no longer current. You can sell your self-published book internationally through dozens of outlets and even get into the catalogs of traditional distributors for libraries and bookstores.

But to get any real uptake requires you create a professional product. While it’s possible to draft a book in Word, upload that into Amazon as an ebook and offer it to the world, the likelihood of that going anywhere is tiny. That’s like putting a lemonade stand on the street and expecting the money to roll in. You’re competing with thousands of others around the world.

Further, if your audience happens to find your book but cringes at the cover or opening pages, that’ll kill sales, lose you money on bookstore returns, and get bad reviews. Unprofessional work lowers the whole market.

Following is a list of some of the stages of a book project. Each requires different skills and often, different tools. Below, I’ll go into each section and suggest tools and tips that may work for you. This article assumes you’ll be producing print and ebook versions of your book to reach the largest number of international readers. Ebooks alone are easier to prepare but you can’t use that for print. You can down-sample your print design into an ebook though. We’ll design for print, then output print and digital editions.

Note that this is an overview. Many of these topics have entire professions and websites dedicated to them. I’ve added numerous links to more information. The software I suggest is Windows-based, although some of it is available for other platforms.

Support
Writing
Layout
Editing
ISBN
Interior Design
Cover Design

Part 2:
File Conversion
Troubleshooting
Web Design
Publishing
Distribution
Marketing

Support

This is a professional project so you need an appropriate place to write, a decent chair, uninterrupted time, and so on.

You’ll want to set up a folder structure on your computer to store your book files in. Just like a filing cabinet. It can be a folder on your desktop but you want to take special care of these files as they’ll contain many hours of work.

If you haven’t already, you also want a backup system. I’ve seen authors loose their entire book in one hiccup. Have an automated backup. Make copies of different versions if you make major changes, like prior to editing. The ideal for creatives is a backup-on-save tool like File Hamster (free after the trial but needs .Net2) or Aomei Backupper Pro. The later has Real-time Sync in the paid version, along with system and data backup tools from the free version.

Its also a solo profession so you’ll find connecting with other writers and sharing tips valuable. Most areas have local writers groups. Just beware of groups where no one is producing work.

There are also on-line groups and sites you may find valuable. Just remember this is networking time, not work.

Finally, if you’re putting in a lot of hours, here’s a site of wellness tips for writers.

Writing

Your primary tool for writing is typically a word processor. Many people just use what they have but there are excellent free alternatives that will work with standard formats, including OpenOffice and LibreOffice. LibreOffice is a branch of OpenOffice that has been further along in development. The interface looks much like Word before the ribbon – many prefer that. Both support open standards.

You also have other choices. Inexpensive tools like Scrivener support the overall writing process. Others use clipping tools like Evernote to gather material. Recent versions of Windows include OneNote or it can be installed free. I paste notes into searchable text files

I’ve been writing on-line for a long time so I migrated to using Notepad++. It’s a text editor with spell check. It keeps me focused on the writing and doesn’t add unnecessary code. I’ve used it for long-form writing as well, migrating to LibreOffice when it’s time for formatting and sharing with the editor.

It’s usually best to stay with the flow of writing and leave the editing for later. Get the ideas down, then organize them. Avoid the temptation to format too soon. Lots more polishing is needed before you make it look pretty.

Once you get the content on the page and into some kind of structure, then you can go back over the words and begin smoothing.

Most authors benefit from a little planning, like an outline and structure so they can organize rough chapters and place the content. You may find a writing workshop valuable, perhaps one for your genre. Be forewarned that many publishing workshops are designed as sales fronts for vanity presses. They can still be valuable but only if it isn’t all about their sales channel – if they actually help you structure your book.

Ever notice how Google often finds the same articles on multiple blogs without credit? When you’re charging for a book, you copy at your peril. Plagiarism is easy to check. In fact, some editing tools include plagiarism checkers so you can insure you’re not wording things too much like another source.

Quoting is fine but give valid credit and use valid sources. There are a lot of badly attributed quotes out there, especially for people like Mandela and Einstein. If it doesn’t say where they said it, it’s not a valid source as it can’t be verified. Sites like WikiQuotes can help ensure you’re using legitimate ones.

Layout

Once you have a rough draft, you need to formalize the book structure more. Chapters, subsections, footnotes and so forth. Also roughly placing images and tables.

Here’s an article that talks about the front and back parts to plan, especially for non-fiction books.

If you’re not using a word-processor, it’s time to migrate your copy there. Just roughed in layout though – like bolding titles. Detailed formatting and design will be done in other tools after a lot more editing.

Editing

This is the step that requires professional help. It’s the step that will give your book a professional polish and readability. Even professional editors will hire another editor for their own writing.

However, before you head to an editor, you can save a great deal by first using one of the better editing tools like ProWritingAid. Then you’re not paying someone to fix your basic typos and glitches. ProWritingAid has a free on-line tool you can try but for a book-sized project, you’ll want more. They have several options including a Word plugin and a stand-along program. To give you a sense of how thorough it is, the tool has 25 reports. As you get to know it, you’ll find your writing has typical weaknesses best addressed with certain reports. For example, if you’re prone to over-use words or use clichés, use those reports. But if not, you might skip them.

One author wrote that she uses EditMinion, a free online tool, first. Then she uses ProWritingAid.

With that level of polish, you’re ready for a professional editor. Hopefully what you need is line and copy editing and not a rewrite. (there are many types of editing)

Your best source for an editor can be other authors recommendations. I’ve seen people without even an English degree let alone experience put up an editor shingle as a work-at-home project. Don’t shortcut. You can also solicit bids from sites like Reedsy.

Typically, you’ll send a sample and they’ll let you know how much work it needs. Then you’ll have an estimate of cost and time. The editors I’ve worked with requested Word docs, turned on Edit/ Track Changes, and marked up the files. You can then accept or reject their recommendations. Much easier than retyping although some of that will be called for too.

Be prepared for lots of changes. The object here is clear communication, not saving your little gems. A good editor fixes issues with clarity, grammar, and flow. They don’t change your voice or influence your story (unless it needs a reworking). If they do, look elsewhere. This is your book, not theirs.

If you’re making use of real-world or historical facts, this is a good time to verify your sources.

If you’re writing non-fiction, you also want to be building a Bibliography and references. Here’s an easy, free on-line citation generator for your Bibliography. (choose the style you want: Chicago, APA, etc) Just copy and paste them in alphabetically.

Once the whole thing is put together, it’s useful to have a few readers go over the text to make sure everything is clear to them. You want to be sure readers don’t get lost or stuck somewhere.

Then you run the entirety through a final proofreading aka a re-edit. Resist the urge to tweak the text after this stage as you can add new errors. Consider the content done.

ISBN

Every published book and every format of that book (soft cover, hard cover, epub, kindle, pdf, etc.) requires its own ISBN number. It will be on your printed back cover, your Copyright page, and on the book sales web page.

While you can pay for ISBN’s when uploading through Amazon and other distributors, that will tie your book to them as the “publisher.” You may have to get a new ISBN for other outlets. This will split up your sales data and lower your books presence and thus sales.

A similar thing will happen if your book is later picked up by a publisher but in that case, you’d only migrate to the lower take of a publishing deal if there are expectations of higher sales. As a publisher would normally re-edit and design a new cover, it would be a new edition, anyway.

Your better bet in self-publishing is to create an “imprint.” Essentially you make up the name of a publishing entity that represents your books and ties into your “brand.” Then you order your own ISBN numbers under this. This becomes your “publishing company.” (some charge for this tidbit) Mine, for example, is Davidya Publishing. If there’s tax advantages, you can formalize the company later. In the US, the government farmed out the sale of ISBN’s through Bowker. In Canada, you can get ISBN’s from the government for free. For other countries just search “ISBN CountryName.” Each varies.

With your ISBN, you’re ready to design your book. You can start the book design before getting your ISBN but you’ll need it for the print cover.

Interior Design

Your first decision before you begin design is to choose a book size. Unless you have a great reason, I’d strongly recommend a standard size.

Most recommend you get a book designer to design your book professionally. Interior Design is the look of the inside of your book – the fonts, headings, icons, page numbering, spacing, gutter, and so forth. This may seem simple but a poorly designed book is harder to read and will turn people off. Your book is not a school essay but a product you’ll be offering for sale. Does it look like it’s a commercial product?

You can ask other authors for recommendations or get bids for a book designer at 99designs.

If you have design skills and you’re going to tackle your own design, take a look at how others have designed their books, especially in your genre. Even if you do plan to hire a pro, you may find reading this over will help you understand what you’ll need from them.

Several experienced authors strongly recommended Adobe InDesign, saying it was worth the cost and learning curve long term. I’m happy I took their advice. You don’t need the latest version but your distribution suppliers are set up to work with InDesign output. Consider the cost vs a designer over several books. You’ll also be using it for the Cover design, if you’re tackling that too. It has a learning curve, but that’s easier if you’ve used other Adobe products like PhotoShop or InDesign’s predecessor PageMaker. And there’s lots of on-line help.

A free alternative that runs on many platforms is Scribus. I understand there can be some problems with uploading its output to distributors but that these can be fixed in Acrobat. But if you need Acrobat, why not just get InDesign?

In InDesign, create a file for each chapter (don’t skip this), copy the content from your polished work into the files, then assemble the files as a Book. For chapter file names, start them with numbers to help organize them and avoid spaces in the file names – this will cause a hassle later in ebook world.

Also recognize that a bound book has specific layout requirements. You want to start right.

Choose your fonts. Make sure you can use the fonts commercially. Some downloaded fonts don’t authorize commercial use, for example.

Remember your basic design principles:
– fonts and other design elements should be the same or different, not similar. Similar looks like a mistake.
– traditionally, body text is serif while titles are sans serif.
– make sure the cover is legible. It won’t help you if the title is hard to read or can be misread.

Set up pagination. File/ Document Setup to adjust. Usually all chapters will be an even number of pages to ensure new chapters start on the right side.

Design one of the early chapters first as a design template, adding the styles for titles, sub-sections, quotes, paragraphs, footnotes, etc.. Then set this file as the default Style Source (left side of the Book list) and copy the styles out to the other chapters. You may also want to edit the default paragraph in InDesign, or replace it in each file. Then you just go through your text and apply the styles.

Images should be at least 300 dpi so they print clearly. More is better here. Only use images you have the rights to and give credit in the book. Again, you’re selling the product so using others work without rights is theft. You don’t want your distributor to delete your book due to a complaint.

Here’s a few articles that go over setting up your book in InDesign. Once you get the basics working, it comes together quickly.

One weakness of InDesign is it doesn’t do endnotes. It does allow footnotes. If you want endnotes, set footnotes then convert them to end-of-chapter notes or end-of-book notes. I used these scripts.

You’re also adding the opening and closing sections like the title and copyright page, dedication, index and so on. (see link in Layout above) InDesign has a tool for creating an Index from words you mark. (see the Index panel) It will also create a Table of Contents (TOC) from the titles and sub-sections you’ve styled. You can also use the table of contents tool to create a list of illustrations or tables in a similar way. Style the related text appropriately and distinctly, then use that to structure your TOC.

You had to polish every bit of text over and over. Now you have to polish every bit of the design over and over. Random things that happened during writing and editing can create little layout bugs. Like having two line breaks instead of one hard return can create different spacing. There will be things that are hard to find in InDesign. A quick search on-line usually finds the solution.

When you output the ebook version later, it will strip some of this formatting for you, like page numbers. They’re of no use when the text reflows to the device screen size. But you must be fussy about this step for the print version.

For the final print version, you’ll want to be adding some custom spacing to ensure subtitles are not at the bottom of pages and so forth. But leave these edits out for now as you don’t want to mess up your ebook version.

Cover Design

This is the #2 place where professional help is most recommended. Your cover design will determine if someone even looks at your book. If it screams amateur, they’ll assume the content is too. (Yes, people judge a book by its cover.)

Sure, you can auto-generate a cover in Calibre (in Part 2) using your ebooks metadata but it looks the part. You can also create a cover in CreateSpace for Amazon. But again, generic parts make for a generic look.

As above, you can use 99Designs to find a cover designer or talk with fellow authors for recommendations. Some designers will do both interior and cover at a slightly reduced rate. If you’re doing an ebook as well, you’ll also want the digital front cover. 99Designs also has a deal for IngramSpark customers.

If you happen to have graphic design skills, you can study how professional book covers are designed, then use design software of your choice. But note that the output of that software is what you’ll be uploading to the printers. They’ll reject files that don’t meet professional standards. They don’t accept JPGs for print, for example. Again, InDesign is recommended.

Remember that the cover will be printed so the colours have to be in the CMYK gamut or your cover can look quite different printed than you expected.

Again, use at least 300 dpi images and only use images you have the rights to and give credit in the book.

In the distribution section, I’ll be recommending you upload directly to Amazon as it’s the largest bookstore in the world. And I’ll recommend you upload to Ingram to get in their catalog plus get distribution through the worlds other ebook stores. This covers most everyone else including libraries and bookstores.

To build your cover correctly, you need a template set to the right size – both the cover size and the spine. The spine is determined by the number of pages. Your print book cover will be printed as a “spread” of the front, spine and back so everything has to be the right size.

While there are formulas for calculating this, it’s easier to download templates from the suppliers. Ingrams will include your ISBN barcode too. If you plan to sell your print book internationally, I’d recommend not including the price in the barcode. It will be set in the particular sales channel.

Keep in mind you have to build the cover with “bleed.” This means having extra image around all the edges so the cutting of the cover doesn’t leave any unprinted trim. Usually .125″ on all sides. You can see all this in the templates.

Again, the print cover will be CMYK and the ebook cover is RGB. But it’s easier to stick with one version until you get to the conversion stage.

Getting an IngramSpark template

CreateSpace (Amazon) template

This completes the Design phase of your books production.

In Part 2 on ForNow, we’ll convert the book to the final formats and prepare the book for uploading and distribution.

David

Changing Profit

August 29, 2016 at 9:04 pm | Posted in Books, Economoney | Leave a comment
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A standard corporation is structured to be bottom-line driven. Ethics or environmental concern can only be engaged if it can be showed to improve profit. Often, they are purely marketing efforts. But if consumers demand healthier products, the corporations will comply. If consumers demand cheapest, that drives out most all other concerns. Some markets become a race to the bottom.

As corporate businesses have grown larger and become more ubiquitous, they’re having a disastrous effect on local economies, the environment, ethics, employment, and the long-term viability of social structures. Civilizations have not historically lasted when the income ratio (highest to lowest) becomes as great as it is now.

Add in the effects of technological revolution and you lose the need for full employment. Without work in our culture, you loose your role in society. This is especially difficult for youths if they cannot get established. They can become alienated and without motivation to support the community. Other social forms like gangs and protest become prominent.

But more recently, new models for business have arisen. One is B-Corps, corporations that can have built-in ethical or environmental principles. Business that can act in the interests of society along with profit generation.

A Canadian variation is the Community Contribution Company (C3) which caps profits and channels the surplus into social causes.

But what about designing a business that is not for profit at all? Non-profits have been around for as long as for-profits, but the not-for-profit style of enterprise is distinct from charities.

As the authors of a new book on the subject (How on Earth: Flourishing in a Not-for-Profit World by 2050) note “A successful not-for-profit enterprise includes paying employees, managers and CEOs fair salaries. This idea is not a sacrificial business model.

why don’t you just advocate for social enterprise or for Benefit (B) corps? We think those business terms don’t tell us about what happens to the profit, and they don’t tell us about the ownership of the company.

Not-for-profits can be purely purpose driven, and not distracted by any need to maximize profit.

Many of us may not be fully aware of how these pressures of profit generation guide our lives. The ubiquitous marketing and the culture of consumerism are core pieces of the for-profit system because for-profit companies have to grow every year.

This pressure leads industries to always work at creating new markets and new needs. We see a broader trend of “manufacturing needs” through marketing, convincing us that we’re not good enough and that we need to buy more. In a world of mostly not-for-profit companies, all businesses would be purpose driven and wouldn’t have the same pressure to constantly expand their bottom line to compensate for extracted value.

It’s a fascinating idea – companies and thus jobs driven by meaning and purpose. Business that supports community rather than preying on it. A massive reduction in junk. A winding down of massive companies that have more influence than elected governments.

We’ll see.
David

On-line Editors

September 20, 2015 at 3:44 pm | Posted in Books, Internet, Online services, Software, Web Apps | 10 Comments
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Writing a book or other long form project isn’t just the writing. It’s also the editing, the publishing and the marketing. Few who start a book project ever produce a complete manuscript. And fewer of those get through the next hurdles. There’s a good reason why many never get it out there.

In these days of self-publishing and ebooks, many more have the chance to get their works published in some form. But without a publisher, too many are skipping some of the steps. Too many titles have gotten into distribution channels without decent editing. That brings down the whole market.

While word processing software has spell and grammar checking built in, this is not “editing”. It only handles some basic kinds of typos.

Traditional publishers will take a manuscript through 4 or more rounds of editing specialists. But you at least want a Substantive Editor to look at the structure, flow, and the coherence of the work and a Copy Editor to take a closer look at word use and proofread the niggly details. You may also need fact checking.

Recently, more advanced editing software has become available that can help with copy editing. You have to go through each suggested edit to make sure it’s valid, but it can cover a lot of the worst mistakes before you have real eyes on the work. That can make the copy editor’s job much easier.

Most of these tools are web services with a subscription model – you pay annually for access via the web. Sometimes, the tools have Word or other add-ins that bring the interface into your software. Some work only with Word.

A few also offer plagiarism services that check if you’ve copied off outside sources. In other words – a really bad idea. Checking has become easy and cheap so always quote your sources. It can also flag if you have potential sections where you might run into similarity problems later. Plus, the tool may help source your quotes.

I looked at various articles and reviews. Many pointed to a batch of similarly priced tools.

Grammarly often topped the pack but there was sometimes overt advertising influence. Personal reviews were more mixed and there were a lot of reports of unresolved over-billing or being billed for the free trial. Plagiarism checking is included.

WhiteSmoke seemed decent but the setup wasn’t as useful for me. Their web site looks to be infected, so I’m not linking them. One reviewer linked instead to another supplier, suggesting a long term problem.

CorrectEnglish looked decent. But all of these tools are over $100. That can become competitive with a copy editors rates if your primary need is one work.

Then I found a couple of writers blogs like Karen’s that suggested others. Further research showed all where positive about them.

The key one: ProWritingAid – you can actually use their on-line tool for free for a batch of smaller works but you have to manually make the suggested edits in your work. I ran a recently posted article though it and was surprised how many  mistakes it found. Doh! For $35 a year, you can do longer works and edit right in the text, then transfer the updates back. If you use Word or Google Docs, they have an add-in to edit right in the doc. WordPress too. For $5 more you get plagiarism checking.

They also have a decent blog talking about the industry, even inviting comparisons with similar products. And their Twitter feed is full related links, author articles, etc. They’re clearly into it.

Karen’s link above also mentioned the free (in beta) EditMinion. It only does small parts but does catch slightly different things. She suggested you use this first, then ProWritingAid.

She also mentioned a great tool if you’re writing non-fiction. WritingHouse gives you a free tool for assembling a Bibliography in the right format with all the little details.

Note that you have to resist the urge to get into fancy formatting of your work prematurely. That can get butchered by the editing process. Formatting comes after you have a polished draft. Plus the style of formatting will depend on your eventual publishing medium. Default word processing format is usually for 8.5 x 11″ paper. That’s useful for a PDF at best. Book formatting is quite distinct and digital ebooks and web publishing are each their own worlds. A carefully formatted print PDF looks terrible on an ebook reader, for example. Ebooks have to be able to flow into their viewing container.

When you get to this point, I’ve found the book Zero Cost Self Publishing by Stephen Norton useful. It’s a step-by-step how-to for print and the primary ebook distributors. And then there is the exploding world market for ebooks in other languages. Why stick with N. America when you can be a best-seller in China?

Long form writing, whatever the final output, is quite the process. We can all use a little help at different parts of the journey.
David

Culturing Creative Genius

April 14, 2014 at 3:45 pm | Posted in Books, Psychology, Writing | Leave a comment

Here and there we see books and studies of the highly successful. Behaviours we can emulate to achieve success. A new book takes a little different tack. Daily Rituals: How Artists Work by Mason Curry examines the habits of 161 creative thinkers and artists, many well-known.

In this review by Sarah Green in the Harvard Business Review, she describes The Daily Routines of Geniuses. Some of them you’ll find in most success books too. But the creative angle brings out other nuances. She quotes the book: “A solid routine fosters a well-worn groove for one’s mental energies and helps stave off the tyranny of moods.”

The reviewer notes “I began to notice several common elements in the lives of the healthier geniuses…” They were:
A workspace with minimal distractions
A daily walk – some long
Accountability metrics
A clear dividing line between important work and busywork
A habit of stopping when they’re on a roll, not when they’re stuck
A supportive partner
Limited social lives

Not that I’m a famous genius but I can add a few points to the excellent article.

She mentions how email comes in constantly. I long ago set my email up to not check automatically but rather I check manually so I could process it in bursts, at a break.

For myself, taking a break when you’re stuck is a good idea. Then you can come back fresh. But you may need to work through ongoing resistance. I also don’t break when I’m on a roll because the best stuff can come out then. However, that can result in an odd eating schedule on occasion.

As for the partner, there does need to be life balance in there for an effective relationship. It helps if they’re flexible about the inspiration though. As for “limited social lives”, that would be a less healthy trait. A lot of creative work is done solo. I learned that a balanced life includes a social life and became more intentional about that. It’s all too easy to put a life aside if the muse is strong.

One thing she mentioned but didn’t highlight would be “catching the muse when it shows up”. I have post-it notes around the place and keep paper & pen with me to capture ideas when they show up. They tend not to create memory impressions so can be lost like waking from a dream if they’re not noted. While this isn’t directly part of a daily routine, it is an important ritual.

I also recommend Elizabeth Gilbert’s distinction between Being a genius and Having a genius. While we can manage our lifestyle around genius and culture it, genius itself is not something we control. It is a gift rather than a trait. We must be prepared for when the wind rises and the light shines. Then we can capture a little of our creative genius.
David

Kiva – Start Free

May 2, 2013 at 11:10 am | Posted in Books, Economoney, Online services | Leave a comment

If you’ve ever looked at Kiva (microloans) but were uncertain about investing, here is a chance to try it out for free. You can make a free $25 loan contribution and see the process in action.

http://www.kiva.org/bankofbob

Bob is the author of a book about Kiva. During a journalists tour of outrageously expensive hotels around the world, he saw the poverty of the people nearby, some of whom helped build the palaces. He took his pay and invested it in Kiva. Then he went on another world tour to see the loans in action.  The resulting book, The International Bank of Bob, is a funny and moving story of the ensuing adventure. And a profound look at real life in some of the more challenging spots on earth.
David

Your Elusive Creative Genius

February 19, 2013 at 11:14 pm | Posted in Books, Media, Psychology, Writing | 2 Comments

This is a clip from a few years back but I’ve frequently sent the link to writers and other creatives and it came up again today. I thought it was time to share it here.

In this TED talk, “”Eat, Pray, Love” Author Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses – and shares the radical idea that, instead of the rare person “being” a genius, all of us “have” a genius. It’s a funny, personal and surprisingly moving talk.” She explores the origin of the word genius and of course, the muse.

Creativity and genius really aren’t personal traits. They’re more gifts, a reflection of a given openness that allows the innate intelligence and creativity of the universe to move through our specific form of it. Openness is also a key quality for transpersonal development.
David

EReading on a PC

September 17, 2012 at 10:01 pm | Posted in Books, Computers, Internet, Software | 2 Comments

Digital paper formats like PDF (Portable Document Format) have been around since the rise of Desktop Publishing in the early 1990’s, prior to the WWW. But recent eBook formats are a different animal. The text is sharper and designed to adjust and reflow into the size of the viewing screen; from a cell phone to a 50″ TV. The text can be annotated, highlighted and bookmarked and the software typically automatically reopens the file where you left off last time. No remembering page numbers.

The recent proliferation of eBooks has meant cheaper, more accessible books requiring vastly less storage space. Files are typically compressed like music’s .MP3 format, making them smaller than PDF’s and easier to take with you. If you use books as a reference source, a quick search is a great bonus. They’re greener and quickly accessible at purchase too. No commute to the bookstore or wait for shipping. (though I still love to shop in bookstores) Recently, eBooks began to outsell paper books and vast repositories of free books are growing on-line. Some traditional libraries have begun offering eBook “loans” or on-line reading and some on-line stores have a selection of free eBooks too.

As with many new technologies, this one is coming with a large surge in special file formats. Each supplier has their favorite format and many devices only support a few of them. There are a few standards like .ePub but the market is still settling out.

Some eBooks you buy come with copy protection (DRM) that limits how many devices you can put it on. If you have a few devices (cell, reader, and the computer you downloaded it to, for example) and you upgrade your hardware periodically, you’ll have to rebuy your favorites when you copy them over a few times. Built-in obsolescence of knowledge?

On the other hand, devices like Amazon’s Kindle are tied to their store to make shopping easy and painless. eReader devices have been driving this vast expansion as people discover the ease and advantages of a library that fits in your purse or case and lasts a week between charges. They organize and back up your books for you. Like your cell phone is tied to your provider or the iPxx devices are to iTunes and Apple, easy technology sells. It also makes you a dedicated customer.

If you’d also like to read those eBooks on your laptop or desktop, suppliers handily offer special proprietary viewers. But do you want to be stuck shopping at only one store on your PC or have different programs for each outlet competing for your library? Do you want someone looking over your shoulder at what you read? And who wants to hassle with file conversion to read what you’d like?

Caliber is a recommended free PC (Win, Mac and Linux) eReader program that can view and convert a wide range of formats but it likes to organize your eBooks their way (a la iTunes). If you already have a library structure for your different kinds of eBooks, you don’t want a program to go rearranging your bookcases. But if you’d prefer a program that organizes for you and you like to sync your books to various devices, you may prefer Caliber. It depends on your style of computing and who you want managing your library.

At first, I used the free CoolReader (Win, Linux, Android) as an unobtrusive program. It requires manually opening files (not just a double-click) but supports a wide range of formats. It’s a good choice if your needs are simple. This worked well for me until the number of eBooks I received grew (exponentially it seems) and I started getting other formats like DjVu more often. I gradually needed a viewer that was more sophisticated.

My usual sources for recommended free software weren’t helping. And then I ran into something unexpected. Software designed for viewing the full range of science and technology document formats. The STDU or “Science and Technology Document Utility was just what I was looking for. It’s free for personal and non-commercial use. It includes a tabbed interface, text and image export, and some limited conversion features.
(see the web site for details)

A single viewer that easily handles all the formats I’m running into was just what the doctor ordered.
It handles:
eBook formats: EPub (most standard), FB2(Fiction book), TXT, CBR or CBZ(Comic Books), TCR(Psion), PDB(PalmDoc), MOBI(Open Ebook), AZW(older Kindles), and DCX(Fax)
Document Formats: PDF, DjVu, XPS, JBIG2, and WWF.
Image formats: TIFF, BMP, PCX, JPEG, GIF, PNG, WMF, EMF, and PSD files.

A few use .CHM for eBooks. It’s a Windows HTML Help format that will open natively in Windows (only). Add copy protection and you get the .LIT format that evidently requires the propriety Microsoft Reader. As the MS Reader has now been discontinued, it illustrates why it’s best to avoid such closed, non-standard formats. Similarly, the oft-recommended but ironically named MobiPocket Reader converts your Mobi and other files into a proprietary PRC format. Believe me, this invites headaches down the road. If you’ve been browsing the web for awhile, you know what a hassle it was until Web Standards became commonly supported.

More less common eBook formats are listed here.

When you’re installing STDU, review the file associations (checkboxes) you’re assigning. For example, even with full Acrobat, I prefer the fast Foxit Reader for quick and secure PDF viewing. And I have favorite Image viewing tools like XnView. But for all these eBook and less common Doc formats Like DjVu, STDU gets my defaults.

If your main interest is something to view all these formats and you like to organize your own library, I’d recommend STDU.

Happy reading!
David

Sacred Economics

April 4, 2012 at 3:00 pm | Posted in Books, Economoney, History, Movies | Leave a comment

A local filmmaker has made a short film to highlight the book Sacred Economics.

I’ve not yet read the book but enjoyed the film. As a number of historians have observed, when the spread between rich and poor gets as great as it is now, it’s usually the downfall of the civilization. And we certainly need a better understanding of economics and alternative solutions if we’re going to create a more equitable and sustainable culture.

The book is available in print, ePub, and as a “gift” on-line through the site.

“Sacred Economics traces the history of money from ancient gift economies to modern capitalism, revealing how the money system has contributed to alienation, competition, and scarcity, destroyed community, and necessitated endless growth. Today, these trends have reached their extreme but in the wake of their collapse, we may find great opportunity to transition to a more connected, ecological, and sustainable way of being.

This book is about how the money system will have to change and is already changing to embody this transition. A broadly integrated synthesis of theory, policy, and practice, Sacred Economics explores avant-garde concepts of the New Economics, including negative-interest currencies, local currencies, resource-based economics, gift economies, and the restoration of the commons. Author Charles Eisenstein also considers the personal dimensions of this transition, speaking to those concerned with “right livelihood” and how to live according to their ideals in a world seemingly ruled by money. Tapping into a rich lineage of conventional and unconventional economic thought, Sacred Economics presents a vision that is original yet commonsense, radical yet gentle, and increasingly relevant as the crises of our civilization deepen.”

Google NGram Viewer

September 27, 2011 at 3:51 pm | Posted in Books, Computers, Humor, Internet, Online services, Web Apps | Leave a comment

Google has once again added a new technology from their labs. The NGram viewer is a way to scan millions of books for the commonality of different words or phrases over time. They’re using the massive library of material they’ve been digitizing as a database.

3 words for example: Computer, mathematics, & electron

In this TED talk, 2 scientists demonstrate how it works and some amusing examples. And why it has value.

The NGram home page

 

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