I’ve been a fan of the Android smartphone platform, partly because of it’s roots in Linux. But I have to say that Google’s behaviour has me questioning that, treating their users as a commodity to be monetized. Not that the other platforms are above this. Some of the worst aspects of the modern Internet have become concentrated on the cell platform. The “swiss army knife” of telephones becomes a Truman Show experiment.
Google is in a major conflict of interest around advertising. Junk web sites have proliferated with their ad model and they highlight them in search results. Ads get more hits but search results get much less useful. Witness the growth of services like DuckDuckGo that allow you to use Google with less of the manipulation.
But on Android, you’re in Google world so it’s everywhere. When you browse apps in the Play store, the “Recommended” free ones can be some of the worst offenders and there’s no way to filter them out. Reviews are almost useless and some are gamed.
I’ve found myself adding apps like QuickPic (photo gallery) and AIMP (music) to avoid the pushy Google apps you can’t remove.
In the history of computer games, there has been a long record of shareware, trialware and freeware. The last became almost ubiquitous on Linux. But in the Android variant, it’s all about advertising. On the PC platform, it would be called Adware, considered by some to be malware.
This became highlighted for me when I installed a paid anti-malware app on my cell phone, the mobile ESET. ESET includes a review of app security. I was surprised by some of what I’d OKed. One of the worst turned out to be a flashlight app – evidently many of them are rife with user tracking. For a high-rated flashlight?
Apparently, as a way to promote development on the Android platform, Google has been promoting advertising for income. It is certainly fair for developers to earn money for their work. But the implementation has often been at the expense of the user and their experience. A great program spoiled by pop-ups and appalling ads. Part of the game becomes where to click to close the latest interruption. Not to mention reporting your cell phone activity.
On the web, I don’t mind advertising such as you see in magazines and print (aside from “native advertising“). But they didn’t leave it there – many sites went over the top with pop-ups, pop-unders, flashing text, video, and sound. The ads are often obnoxious or inappropriate and they load tracking beacons. I was obliged to turn the deluge off with Adblock Plus and related browser plug-ins. But turning down the volume is not so straightforward when it’s built into the platform.
To add insult, all of this cell advertising is using your paid data. When the ads include video, they can soak up an amazing amount of bandwidth. If you’re using a basic plan, you really DON’T want your apps using up your data.
Sure, some (but not all) will use wireless if available. But generally, I’m using games during a commute, in a waiting room or some such where wireless is not an option. And if it is, do I want to go to the trouble of connecting to a public hot spot just for the ads? And further, you’re now sharing user information on a public network.
This kind of activity also uses your battery charge up much faster than simply playing the game. Pretty lame to have your phone die over ads.
In summary – some of the motivation against using ad-supported free games:
– low quality ads: obnoxious and inappropriate ads the feature nudity, violence and fake warnings. It surprises me legitimate companies put themselves into this mix.
– heavy data usage by ads, especially video
– heavy power usage by ads
– gamed reviews – app reviews are largely useless and some apps game them by asking you to recommend them after a few levels, then they turn on all the crap.
– Play Store “recommended” apps are some of the worst offenders
– tracking of user activity, data, and calls – just watch those permissions when you install. Does this app need access to your call records, etc? Just say no.
– hidden payware where you have to pay to continue the “free” game
I’m sure many of you have experienced other tricks too
If you’re looking for high quality games to play as a pastime, I’d suggest looking for real reviews and buying them. But if you’re looking for a few apps to amuse you while waiting somewhere, you want simple and ad free.
Here is a list of free games I’ve found that are currently free of ads and obnoxious permissions. Quality is a little mixed but I enjoy a few of them. You can find them in the Play store.
Frozen Bubble (bubble matching)
OpenSudoku (you can download other games free)
ShokoRocket (maze game)
Simple Missile Defense
There was a great Solitaire game I used to use but they went advertising badly. Not aware of one now.
If you have any of your own suggestions, let us know in comments. No promotions, please.
Tags: ebooks, editing, writing
Writing a book or other long form project isn’t just the writing. It’s also the editing, the publishing and the marketing. Few who start a book project ever produce a complete manuscript. And fewer of those get through the next hurdles. There’s a good reason why many never get it out there.
In these days of self-publishing and ebooks, many more have the chance to get their works published in some form. But without a publisher, too many are skipping some of the steps. Too many titles have gotten into distribution channels without decent editing. That brings down the whole market.
While word processing software has spell and grammar checking built in, this is not “editing”. It only handles some basic kinds of typos.
Traditional publishers will take a manuscript through 4 or more rounds of editing specialists. But you at least want a Substantive Editor to look at the structure, flow, and the coherence of the work and a Copy Editor to take a closer look at word use and proofread the niggly details. You may also need fact checking.
Recently, more advanced editing software has become available that can help with copy editing. You have to go through each suggested edit to make sure it’s valid, but it can cover a lot of the worst mistakes before you have real eyes on the work. That can make the copy editor’s job much easier.
Most of these tools are web services with a subscription model – you pay annually for access via the web. Sometimes, the tools have Word or other add-ins that bring the interface into your software. Some work only with Word.
A few also offer plagiarism services that check if you’ve copied off outside sources. In other words – a really bad idea. Checking has become easy and cheap so always quote your sources. It can also flag if you have potential sections where you might run into similarity problems later. Plus, the tool may help source your quotes.
I looked at various articles and reviews. Many pointed to a batch of similarly priced tools.
Grammarly often topped the pack but there was sometimes overt advertising influence. Personal reviews were more mixed and there were a lot of reports of unresolved over-billing or being billed for the free trial. Plagiarism checking is included.
WhiteSmoke seemed decent but the setup wasn’t as useful for me. Their web site looks to be infected, so I’m not linking them. One reviewer linked instead to another supplier, suggesting a long term problem.
CorrectEnglish looked decent. But all of these tools are over $100. That can become competitive with a copy editors rates if your primary need is one work.
Then I found a couple of writers blogs like Karen’s that suggested others. Further research showed all where positive about them.
The key one: ProWritingAid – you can actually use their on-line tool for free for a batch of smaller works but you have to manually make the suggested edits in your work. I ran a recently posted article though it and was surprised how many mistakes it found. Doh! For $35 a year, you can do longer works and edit right in the text, then transfer the updates back. If you use Word or Google Docs, they have an add-in to edit right in the doc. WordPress too. For $5 more you get plagiarism checking.
They also have a decent blog talking about the industry, even inviting comparisons with similar products. And their Twitter feed is full related links, author articles, etc. They’re clearly into it.
Karen’s link above also mentioned the free (in beta) EditMinion. It only does small parts but does catch slightly different things. She suggested you use this first, then ProWritingAid.
She also mentioned a great tool if you’re writing non-fiction. WritingHouse gives you a free tool for assembling a Bibliography in the right format with all the little details.
Note that you have to resist the urge to get into fancy formatting of your work prematurely. That can get butchered by the editing process. Formatting comes after you have a polished draft. Plus the style of formatting will depend on your eventual publishing medium. Default word processing format is usually for 8.5 x 11″ paper. That’s useful for a PDF at best. Book formatting is quite distinct and digital ebooks and web publishing are each their own worlds. A carefully formatted print PDF looks terrible on an ebook reader, for example. Ebooks have to be able to flow into their viewing container.
When you get to this point, I’ve found the book Zero Cost Self Publishing by Stephen Norton useful. It’s a step-by-step how-to for print and the primary ebook distributors. And then there is the exploding world market for ebooks in other languages. Why stick with N. America when you can be a best-seller in China?
Long form writing, whatever the final output, is quite the process. We can all use a little help at different parts of the journey.
Douglas Coupland, the GenX author and artist recently had a “wildly popular” art show at Vancouver’s premier gallery, the VAG. It’s full of cultural memes, explored with some humour. This included a giant cast head of himself, onto which the public was invited to stick pieces of gum.
(not sure that exactly encourages respect for public art but…)
Google has memorialized it in their “Collections” and sent in a Street View team… On this site, you can browse some sample images to the right, click Exhibits for more of an explanatory slide show or, on the left, click Street View and browse the galleries themselves. A virtual gallery walk. Keep an eye on the left map to help with directions. I can’t say the directional controls were as intuitive as a usual Street View, but it’s an interesting application of it.
The top menu bar also allows you to browse over 600 other galleries collections, plus some “User Galleries”, apparently assemblies of artwork by users.
There is a new service developing in Canada called Koho. They’re a “technology company delivering a banking experience” rather than being a bank. Yet the money is deposited with a credit union, so is secured and insured in the usual way.
They use a debit-style prepaid credit card, processed through a credit union. But unlike cards like the BMO one I discussed here, this one will have no fees. (other than for things like cheque processing) They’ll use the standard merchant transaction fees to support the business, much as Interac does.
They’ll also donate to chosen causes from your transaction activity automatically. It’s targeting young people with web and mobile apps for saving and managing money. They describe it like Mint, but with the functionality built into your account.
If you’re used to a full-service bank, it may not be your style. But if you have an active life that is technology-supported, it may be a big improvement. They suggest they’ll be the most affordable banking in Canada.
Check out the FAQ page for details. Pretty interesting.
The only downside I can see is it means signing for transactions, unlike a true debit card. In fact, it cuts the non-profit Interac (debit) system out of the loop. But I’ve certainly found using a travel card much simplifies those kinds of transactions.
Social media is an interesting bird. On the one hand, it’s connecting us globally as never before. It has helped facilitate the Arab Spring and Occupy movements plus many flash mobs. It reconnects us with old friends and makes distances and differences grow smaller.
On the flip side, it’s no replacement for a social life. It depersonalizes social connection and creates false communities. Facebook discovered that users watching “friends” all-positive feeds were getting depressed. They ran experiments to manipulate users moods with fake friends data.
Many free services are funded by advertising. Companies discovered that with better user tracking, they could offer their advertisers more targeted ads. The experiment has largely been a failure but rather than backing off, there has been a sharp increase in the level of tracking. More and more services are being cross-linked and more and more companies are sharing their user data to enhance tracking. While companies have to respect your email address by law, they can do what they like with your activity data. It makes big news when hackers breach security on your purchase data but when they announce another massive data sharing agreement you didn’t approve, you don’t hear a peep.
Another trend is to consolidate services such as at Google, Microsoft, and Apple. This is being driven by the desire to consolidate user data from all services. They’re not interlinking YouTube, GMail, Search, Calendar plus your various accounts for your convenience. If you also use the Chrome browser and have an Android phone, I think you’d be a little startled how much information is being gathered about you. It’s much the same with other services. Facebook invites you to “friend” businesses so your purchasing activity gets added. They actively share info with data consolidation businesses. Did you also let them load your address book? There’s a big reason the government is making record requests of such businesses for user data.
Myself, I don’t think it’s a big deal if a web site knows a little about it’s visitors. Most sites, including this one, track what pages visitors view and how many things they click. Did you look at 3 pages or 5? If you make a comment, they record your IP address. (do you really think comments are anonymous?) Many also subscribe to get notices of new articles. But those are typically managed separately. Subscribers are not tied to page reads or comments here. Newsletters similarly track opens and clicks to see what people respond to but they don’t track web activity.
It may not seem like much when you talk about your dog here, chat about work there, put up a dating profile here, share pictures there, and so forth. But taken together, there is a massive library about many people on-line. It becomes information you often no longer own or control. Plus it can be used against you in court.
If you check out archive.org, you realize a lot of it never goes away even if you close your account or shut down your web site. The Wayback Machine now stores almost half a trillion web pages, including the first version of my original web site and comments I made on a tech site over a decade ago. Facebook doesn’t delete closed accounts. And so on.
The issue arises because this user data is not being used in a respectful way. And it’s being kept. Users are seen as objects to be manipulated. Government efforts to access this data, that they can’t legally collect themselves, is encouraging a new trend – moving the data off-shore to avoid local regulations. The players all have vested interests in expanding the collection.
It’s most prolific form is now on smart phones, the leading edge of device proliferation. Thousands of apps for your phone and many of the recommended ones want excess permissions. Why does a game need your address book and call list? User data.
And this brings us to a new feature of this site.
As I discussed back in the Plug-in section of setting up a blog, there are three types of social sharing on a typical blog:
1 – Feeding new articles to your social media sites
2 – Offering the buttons to connect with you through the social media sites you use
3 – Offering the buttons to share your article with the social media sites readers use
The last is often the most visible. Below, beside or above many articles is a row of sharing buttons. These allow users to easily click the service of choice and share your article with others.
However, the tools used to provide this sharing are of 2 camps. On one side are services that simply refer the user to their account on the social site. On the other are services that track this process. In other words, they make money from tracking your site visitor activity in exchange for a free service. The shady part is they don’t usually bother to tell you that.
Unlike other features on my main site, social sharing has been one of the more problematic. I’ve tried quite a few tools but they’ve all typically had issues.
Such tools require constant updates due to regular changes to various services. The simple ones I tried often lacked many services, were out of date and thus partly broken, and/or tended to have bugs. The ones that were updated and working well typically included tracking – that’s how they’re funded.
For example, the service I originally used had many service links, was low key and promised no tracking. But with no budget, it gradually went down hill. The next one was was simple and lightweight but wasn’t getting updated or fixed. I couldn’t configure it how I was supposed to be able to and support questions went unanswered. Another very popular one is prone to bog down your site.
During another round of research, I tried another decent one but it was showing in places I didn’t want and it uses a List item structure (even though not a list). This caused it to inherit the themes List settings inappropriately. Again, no fix available.
I then discovered the potential of AddtoAny. It allows you to select the number of displayed icons, select a range of looks, and has a sub-menu with dozens more social media services. When I made suggestions to improve a recent update, they quickly came back with an even better option.
In checking it’s background, I found they also offer the service for web sites and many other platforms like Blogger, Typepad, Joomla. The big surprise though was one for free WordPress.com, like this site. The free WP.com doesn’t have a plug-in architecture so few such services are available for it. You get what WordPress offers. In this case it adds a few settings to Settings, Sharing. It lacks the customization of a full plug-in and it appears removing all enabled services would be the only way to “remove” it. But it’s a pretty big improvement for a free blog. The only bug I’ve seen so far is its not showing on the most recent posts. Just ones a bit older. Odd, that.
The big issue it raises is user tracking. The full plug-in shares data with your Google Analytics but the company itself tracks much more. Some of these sharing services even track activity on your site, even if a reader doesn’t click on a share icon. Just loading the plugin does it.
While they don’t bother to tell you this, it becomes very obvious if you use a browser plug-in like DoNotTrackMe. Personally, I found the plug-in overzealous and it blocked too much functionality, but it certainly gives you a sense of how much user tracking is going on. You might be surprised how much tracking your own web site is doing without your knowledge. Larger sites commonly have numerous entities, all tracking users.
This page offers another illustration of how far it’s gone. It will show you how many member companies are tracking you. And this is only member companies. They check the tracking of hundreds of companies on your computer in a few minutes. The irony is that if you use an Ad Blocking plug-in (like AdBlock Plus), you don’t see the ads (whew) but they’re still tracking you. I talk about other safe browsing tools here.
Advertising does support many free services but targeted advertising has been crossing a line. They say they’re not tracking user-identifiable information but often that’s bullocks. The more they track and the more they compare notes, the bigger the picture they have of you. Would the government be asking them for records if there wasn’t traceable data?
In the meantime, it’s a balancing act. Providing the service and convenience on the one hand and trying to mitigate the abuse on the other. You can’t really avoid it. If you’re going to use the web and email and social media, you’ll be interacting with others who are being tracked.
Be aware and safe surfing.
In a recent article, tech author Fred Langa pointed out an issue you may have run into. Search engines like Google rank web sites partly by popularity. Pages with a lot of incoming links often show higher in search rankings than others.
We might assume this is because they contain the best information. However, I’m sure you’ve noticed junk sites on the first page of your search results. Some of this is from useless sites cross-linking each other to increase Google ad hits. Google is trying to fight that now, creating problems for other sites that cross-reference each other through Guest posts and promotions. But that’s another subject.
There’s another surprising way sites rise in the ranks – bad reviews. For example, if you alert people to a scam, fraud or other questionable kind of business, those links will improve that sites search engine ranking over time. That will increase the number of people being exposed to them, defeating the point of your calling them out.
DoNotLink is a creative solution. If you want to link to a site that has issues, paste the link into their web site and they’ll give you a short URL. A short URL that is not tracked by search engines. (using server settings)
It’s a free service like other URL shorteners. If you ever want to share a link that you DON’T want to promote, DoNotLink is the easy fix.
And of course you never want to link to sites with infections. Naming them is quite enough.
There’s a nasty trend developing in the media. The lack of income from on-line advertising for newspapers lead to a new approach known as “native advertising”. Basically it’s advertising presented like, and mixed in with, real news stories. While these are supposedly labelled, that’s the fine print. It’s presented to look like news.
This has been much more successful so now it’s migrating into print, which is desperate to increase revenue. I’m also seeing local papers sell increasingly large sections of their front page to advertising. Sometimes, even the entire front page. How long before that formatting looks more like news?
This trend is not confined to small papers but is being adopted by Time, The New York Times and other supposedly reliable new sources. The separation between “church and state”, between the business and editorial side? Discarded as an outmoded concept. Are they trying to accelerate their demise?
Why is this an issue? What is news if it’s run by advertisers? Infotainment at best. It certainly doesn’t lead to an informed public, which is rather important for a democracy to function properly.
The following clip is from John Oliver, a comedy show, but they cover the situation rather well. Once again, comedy becomes the way to say things we may not otherwise.
I’ve written much here on web design and set-up. If you have a business or service, you really do want to have a web presence. Otherwise, someone searching you on-line will get a blank or someone else. Networking by posting your email address on other web sites will bring you more spam than contacts. But posting your web address just brings the contacts. A nice, customized interactive blog with regular updates would be good but we don’t all have the time or inclination for that.
But you can have a simple, free on-line brochure/ business card. And it can be done quickly.
Firstly, you need a site. Your best choice long-term is a free WordPress.com blog. This can easily be migrated to a hosted site later if you decide to grow your presence. And it doesn’t have to be a blog. Most small sites today use blog technology, even when they don’t have a blog. It’s so much easier and feature-rich to set up.
Setting up a free blog (like this one) takes just a few minutes. This is just the basics:
1) go to WordPress.com and choose a blog name. On a free blog this is in the format
NAME.wordpress.com. Use your name or your service name or some easy version thereof.
2) Register for an account with them. They’ll send a confirming email. (they may ask you to do this first, then choose a name)
3) Log into your new blog at your new address. This will bring you into the Admin “Dashboard” with all the settings.
4) In Appearances, Themes, choose and activate one of the themes (the look) they supply. The one here is the Pool theme as you’ll see at the bottom – same on all free blogs if you see a layout you like. This can easily be changed and tuned here later.
5) Go into Posts, All Posts and edit the default Welcome post. This is like writing an email. Put in a short intro and how to reach you.
Do not post your email address directly. This will invite tons of spam.
You now have a live web site for your offering.
6) Next you need a contact form. Free WordPress doesn’t supply that so go to Contactify.com and sign up for a free account. Go back to edit your post above and add some text like “Contact Me” and use the special link from Contactify. (use the Link button to add a link to selected text) Your readers will click the link, fill in a small form and the result will come to your email account.
Now you have an official web presence and online business card. Simple.
When you have a few minutes later, you can explore other features like creating Home and About Pages, tweaking your chosen theme, changing the sidebar widgets around, and lots more. But that can be done any time. You can also get a little more professional by getting your own domain name for a dozen dollars a year. (as in NAME.com)
There is also tons of on-line help for WordPress. But make sure you’re looking at WP.com support. Many sites are talking about WordPress.org, the version you host and configure. This is what you can migrate to later if you want. It’s much more customizable and modular but also more complex. Yet once familiar with WordPress, you can take that learning with you.
This blog you’re reading is a free blog I began in 2007. I use the above Contactify service on my About page. My other blog is hosted, far more customized, and far more capable – it has a newsletter, ecommerce, and other features. It began the same as this one.
I’ve noticed that a lot of smart-phone users don’t take their security as seriously as they do on Windows machines. They’re happy to surf the web without virus protection and to install software with rather appalling permissions. I’ve seen simple games wanting access to your call history, data, identity, location and more – yet they’re recommended by the Play store. Clearly, their standards are not mine.
Android has become the most widely used OS in the world. It dominates mobile devices. So it’s become a target for trouble. And for the modern trend of collecting user info and selling it.
Fred Langa recently wrote a good overview of some of the apps you might find useful for Android security. He reviews AV suites, Password management, device recovery, wiping, and VPNs.
I’ve been surprised how robust the Android security suites have become. Fred mentions Lookout, which I’m not familiar with. He runs through it’s features, making it a good comparison point for other suites. He also notes that there is some garbage posing as security software – you do want software you can trust. I’ve been using ESET Antivirus for some time on my PC’s and have been very happy with it. So it’s a natural that I checked out ESET’s Android offering. I was surprised to discover they were actually underselling it on the web site.
The app walks you through setting up each section as you choose to activate that feature set. If it recommends setting changes, it gives you easy access to those settings. I didn’t have a need for ‘Call and SMS Blocking‘ but the rest of it was rich with features I found useful.
When I tried to register on the web site for an anti-theft account prior, it failed. But when I registered through the app, it worked fine. Not sure why they have a register option on the web site when its the device that has to register. I was then able to test the anti-theft features on-line. It did catch a picture of me and did show the phones location within about 5 meters. (that’s controlled by the area and phones GPS) If you’re prone to leave your phone places, that can be really handy. You can also text commands much as Fred describes in the article, like locking the phone, have it make a loud noise, and so forth.
Most satisfying to me was the ‘Security Audit‘ feature as I’d become concerned about the behaviour of some apps and I wasn’t as informed when setting the phone up. Indeed, it found one of the games had infection issues through it’s advertising. And a few apps had stepped over reasonable permission bounds. ESET takes you right to the apps permissions and uninstall if you need it.
The free version has somewhat reduced features but is fully functional. It’s clear in the app which parts you’re test-driving during the 30 day free trial. Scroll down the page here to see a comparison chart of the differences.
Premium ESET is currently on sale for $10/ year, $15 for 2. From Fred’s article, $15/yr seems typical for paid versions, though Lookout is $30. ESET is usually in the middle.
If you travel a lot or use public hot spots, a VPN can much improve security – especially if you need to do some banking or some such. Fred reviews some of those options. Device recovery and system wiping tools are included in some AV suites, like the above, but he also suggests stand alone ones if that’s needed.
Finally, Password management. For this, you want a tool that’s useful both on your PCs and mobile. Fred suggests several which basically mean having 2 or more password stores. Not very efficient to have different passwords in different places – the one you need is the one that will be stored somewhere else.
As readers here know, I’m a fan of LastPass, a free PC password manager. The premium version, for $12 a year, adds many other features including mobile access to your password vault from any device. It also allows you to separate work and home passwords, create family shared ones, and adds enterprise tools.
Safe surfing, wherever you are.
Recently in Canada, a lot of small businesses and charities have been quite concerned. On July 1, new anti-spam legislation came into effect here. Many small organizations depend on low-cost messaging services to communicate and advertise. A few have been a little sloppy about their lists.
While anti-spam legislation is a good idea, when they define it with terms like “electronic address”, there are issues. Everything on the Internet has an electronic address. Also, very little spam originates from where the legislation will have any effect. Estimates I’ve seen suggest 2%.
The main thing you need to understand is that CASL is mostly about email, though Instant Messaging and SMS are included. It’s about sending directly to a person’s electronic address, typically to many such at a time.
If you’re doing so without their documented consent through some sort of relationship, this is now spamming and subject to fines. (see the implicit/ explicit summary below) Thus, you want to ensure your newsletter/ emailing list is fully Opt-in. If you’ve been using a service like MailChimp or Constant Contact, they will normally do a confirmed or double Opt-in. The end user enters an email address on-line or clicks a link and the system sends them an email to confirm – click and done. Even many blogs comment subscriptions double-confirm now (on WordPress).
However, if you’ve manually entered peoples email addresses or your list is mostly imported, then you will want to ask your subscribers to re-verify with a new Opt-in. You’ve probably seen a bunch of such emails yourself. Constant Contact handily offers a “CASL Template” for doing so. The user clicks the email link and it’s done. (though you’ll need to edit the Contacts, Signup Tools, Change of Interest email as that’s what they’ve used for an email post-confirmation – just make the message more generic.) Constant Contact has said they’ll be exposing the confirmed data in reports later this month. Managing will thus be easy.
With Constant Contact, you may also wish to update your email headers to add the Confirmation option to all emails as well.
So far MailChimp has offered an overview article on the subject. That makes setting up a confirmation email much more involved, not to mention managing the results. MadMimi just refers to the US CAN SPAM law with a link to the CASL site. Even less helpful.
If you’re emailing large groups from your home computer with no unsubscribe link and no opt-in routine, you’re falling further and further outside the law in N. America. Not such a cheap option if you get fined. If your list is under 2,000 in size and you don’t send a ton of messages, MailChimp and MadMimi are both free. I’d suggest that after you import your list, your first order of business will be to send a verification email to get everyone to opt in. Or you drop them.
You also then get all the advantages of reporting, subscription management and so forth. Much easier to manage. And the templates help you to easily design professional looking messages.
All of this will ensure your Contact list is compliant. It may also save you a bit of money as you purge email addresses that have gone stale – just look at your Open vs Send rates. Many abandon free accounts over time. And some ISP’s no longer bounce stale addresses as it can lead to them getting on spam lists, ironically.
Updates that you post on your blog, Twitter or Facebook are sent to yourself. People who then wish to partake of these updates can then choose to view or subscribe. No worries there, in spite of some comments in the news. CASL does not apply.
EasyDNS has offered an excellent summary of implicit and explicit consent and why sending an unsubscribe reminder (Opt Out) won’t cut it.
Also note that you have time. The government does not plan to enforce this for 3 years. But don’t wait – it will take time to herd your cats and you don’t want to wander onto someone’s radar meantime.
Finally, here’s a review of a CRTC presentation on the topic that should ease some minds. But it also highlights the vague language in the legislation. It’s also notable it covers unauthorized software installs but is again a little vague on meaning.
If you have any experience dealing with emailing services we’d be interested in hearing how well they supported you with CASL.
UPDATE – see comments